Quit Wearing Someone Else’s Armor Into Battle

Most people are living someone else’s life. The life their parents, spouse, friends, neighbors or society envisioned for them.  This leads to a miserable, unfulfilled existense on planet earth. Growing up, most of us have heard the story of David vs. Goliath. Either in Sunday school, temple or watching sports. Heck America is an entire […] Read more »

Isn’t Direct Mail Dead?

On the contrary, direct mail is working BETTER in many niches than online marketing. Why? Well there’s a few reasons and suspicions. My first gut reaction is there’s less competition. Second, those who are left, aren’t that good. Finally, in a recent direct mail offer in a highly competitive market (Business Opportunity) one of my […] Read more »

Quaddafi, Marketing And Ignoring Your Customer

The weekend brought an end to one of America’s long lasting thorns in the side. Libayan leader Quaddafi seems to have finally lost power.  Believe it or not, there’s a direct correlation to your business and marketing. Quaddafi has lost power for a number of reasons. 42 years of being a weirdo on a national […] Read more »