My First Thank(ful) Thanksgiving

My Thanksgiving in 2008 was one of the most unique and painful of my life. I had come to the realization that my business was beyond repair. Having not pulled a check out for months on end, revenue had dropped to such a level that keeping the lights on and the rent paid in my […] Read more »

Isn’t Direct Mail Dead?

On the contrary, direct mail is working BETTER in many niches than online marketing. Why? Well there’s a few reasons and suspicions. My first gut reaction is there’s less competition. Second, those who are left, aren’t that good. Finally, in a recent direct mail offer in a highly competitive market (Business Opportunity) one of my […] Read more »

Quaddafi, Marketing And Ignoring Your Customer

The weekend brought an end to one of America’s long lasting thorns in the side. Libayan leader Quaddafi seems to have finally lost power.  Believe it or not, there’s a direct correlation to your business and marketing. Quaddafi has lost power for a number of reasons. 42 years of being a weirdo on a national […] Read more »

The Merry Go Round vs. The Roller Coaster

Which one do you prefer, the Merry-Go-Round or the Roller-Coaster? Do you like things that are simple, predictable and safe? Or do you like to get the thrill of your lifetime taking dips, turns and screaming at the top of your lungs for it to stop? If you go to the amusement park, you’ll see […] Read more »